Most people in today’s day and age are addicted to phones. An individual spends an average of more than one day every week on the phone. Unfortunately, the constant connection does nothing to take you closer to your loved ones. In fact, it’s actually creating more unhappiness. But in that case, why don’t we just throw that phone and delete all social media accounts?
Here is a video that shows how our smartphones, especially, the apps and the algorithms that guide our interaction with the apps, play with the habit-forming parts of our brain which leads to us getting addicted to phones. They trigger us in a way that we keep going back to them, and to linger long even after you have answered a notification or the interaction is over.
Everything on your phone apps – from the hypnotic buzzing alerts to the brightly coloured notifications are meant to get you addicted to the phone and make you go back to that app or website, again and again, in order to receive a mental ‘reward’.
Facebook may keep you connected with people around the world but Facebook also has another, lesser known goal – to keep you online for as long as possible, eventually boosting their ad revenue.”
Here is a look at the top psychological tricks your phones, apps, and social media play on your mind to keep you going back to the screen and craving even more.
In the phone apps, receiving a notification acts as a trigger, the action is you clicking on the app, seeing someone liked or commented on our photo is the reward. But it doesn’t stop with the reward. The app has ab inbuilt investment system. By allowing you to reply to the comment, the app ensures you will come back later to see if your friend replied back! Impressive and addictive, isn’t it?
For those of you who don’t, the Russian psychologist, Pavlov discovered in 1890 that if a bell was rung every time he fed his dog, in some time, the dog began salivating every time the bell rang — even with no food present!
We have been conditioned to sneak a peek at our phones every time we hear a notification alert or tone, even if what is appearing on the screen is not worth our time.
For example, you the in-app alert appears as a bright-red bubble. To learn what the notification means – whether it’s an invitation to a party, a comment on your latest pic, or a like, you have to click on the notification and open the app to finally obtain your “reward.”
The technology is designed so well that most of us fail to notice how we are being conditioned.
So how can you break away from your phone without throwing it out of the window or deactivating your social media accounts?
Since your addiction to your smartphone is primarily based on conditioning, overcoming the addiction means un-conditioning yourself, doesn’t it?
Here are a few tips that can help you overcome the smartphone addiction.
To learn more about behaviour patterns and how to change them, check out this blog.