CHC course has been upgraded & made more comprehensive

Cognitive Hypnotic Coaching™

The Most Comprehensive Coaching Program

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Powerful Concepts
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Diagnostic Tools
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Change Processes

Why Choose Cognitive Hypnotic Coaching™?

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Comprehensive Eclectic Approach
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Work with Conscious and Unconscious both
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Integrating Online and Classroom Sessions
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Ongoing Training and Coaching Support
Complete yet Complementary

Skills learnt in the course while complete by themselves can also be integrated with skills you have developed via other courses.

Based on the 


Core Coaching Competencies that you will develop

Setting the Foundation

This is one of the most basic and primary coaching competencies required by the coach. Here the coach would facilitate the coachee with the basic idea of coaching and the norms attached to it. Once the foundation of the coaching session is set, it becomes easier for the coachee to flow smoothly with the session. Within this coaching competency, there are a few sub-competencies which are essential. These include:
  • Establishing the coaching agreement:
    This coaching competency is about understanding the purpose of the coaching interaction and to come to an agreement with the prospective client about the coaching process and relationship. This includes understanding and effectively discussing the guidelines, specific parameters of the coaching relationship, reaching agreement about what is and is not appropriate in the coaching relationship, what is and is not being offered, what are the coach’s and coachee’s responsibilities, and determining whether there is an effective match between his/her coaching method and the needs of the prospective coachee.
  • Meeting Ethical Guidelines and Professional Standards:
    This Coaching competency is about understanding the professional standards and guidelines set by different coaching federations and coach training institutes, abiding by which would be beneficial for both the parties (coach and the coachee). This also helps the coachee to understand how different coaches work and the effectiveness in their coaching process.
  • Meeting Ethical Guidelines and Professional Standards
  • Establishing the Coaching Agreement

Co-creating the Relationship

Coaching is not a one-session event. Generally, it extends over a period of 6 to 8 sessions depending on the coachee’s desired outcome. For this, the coach needs to foster a friendly and warm yet professional relationship with the coachee. This coaching competency is all about establishing a relationship that is most conducive to the coaching process. Sub-competencies within this coaching competencies include:
  • Using a flexible approach that is client-centric:
    Not every coachee is the same. So, it is beneficial for the coach to identify which approach to use for whom. A coach may be equipped with multiple tools and techniques to deal with the desired outcome. However, it is essential to identify which tool/model would best suit the coachee and require the least amount of effort and time. A coach needs to have the competency to not just identify and select the right approach for the coachee but also to modify the approaches in the most appropriate ways.
  • Managing self and maintaining coaching presence:
    Whilst in a coaching session, the coach must be fully aware of what the coachee is saying and respond accordingly. The coach’s response will help set a direction/path for the coachee’s desired outcome. The coach should also be aware of his/her biases and not let these biases influence the coaching interaction. This can completely derail the session and hamper the process. The coach must also be competent to demonstrate confidence in himself/herself and in the process that they are planning to use with the coachee.
  • Establishing a trust-based relationship with the coachee:
    This coaching competency is all about creating a safe/supportive environment for the coachee which would ensure trust and mutual respect between the individuals involved. The coach should also demonstrate genuine concern for the coachee’s personal welfare and future. This should be done in a way that does not seem forced and yet effective for the coachee. This will also help the coach develop a strong rapport with the coachee thereby ensuring the coaching process goes smoothly.
  • Using Flexible Approach that is Client-Centric
  • Managing self and maintaining coaching presence
  • Establishing a trust-based relationship with the client

Communicating Effectively

One of the key tools/skills used by the coach is communication. The entire process of coaching is dependent on this one tool without which it will be difficult for the coachee to understand and work towards his/her desired outcome. This requires the coach to be aware of different aspects of communication that can influence a coachees style of communication. And that is why this particular coaching competency becomes important. Sub-competencies within this coaching competency includes:
  • Engaged Listening:
    This coaching competency is about the ability to effectively listen, encourage, accept and explore what the coachee is saying. Listening is completely different from hearing; it means listening not just through your ears but through your eyes and other senses. Whilst listening, the coach should also observe the body language of the coachee, the changes in tonality of the voice, summarise, paraphrase, reiterate what the coachee is saying, mirror the coachee and ensure that there is clarity in understanding the coachee. Through engaged listening, the coach would be able to make out a lot of the things about the coachee. It will ensure that the coach uses the right kind of tools and processes on the coachee for him/her to reach the desired outcome.
  • Powerful Questioning:
    This competency is about the ability to ask questions that will uncover the information needed for greatest benefit to the coaching relationship and the coachee, by posing questions that are open-ended to create greater clarity, possibility or new learning. It’s important for coaches to question not to confront but to understand the coachee. These questions are meant to help the coachee explore their thoughts, perceptions, and behaviours in a way that the coachee can understand him/herself better and the coach can assist them to achieve their outcome. This also enables the coach to collect specific details so that they can work on facts and not personal biases.
  • Flexible/Person centric communication:
    While engaged listening and powerful questioning are important coaching competencies, another thing to keep in mind is that different people communicate differently. It is important for a coach to be able to identify and use the style of communication preferred by the coachee. This requires the coach to be aware of different aspects of communication (suggestibility, love language, representation system, level of expressiveness, meta programs…) that can influence a coachees style of communication. Based on how the coachee understands and communicates, the coach needs to be flexible and communicate accordingly. While this coaching competency is closely associated with the person-centric approach, it also helps the coach to build a trust-based relationship.
  • Engaged Listening
  • Powerful Questioning
  • Effective Communication

Facilitating Learning and Results

Once the process of the coaching is set and adhered to by the coachee, it is important to ensure that there are visible or measurable results. These results will help the coach identify the effectiveness of the coaching tool/model used and decide whether to continue or change the process/model. This Coaching competency also helps the coachee understand the coach’s effectiveness and skill set or decide if he/she wants to be coached under the same coach.
  • Raising awareness and insights:
    This coaching competency is about the ability to integrate, accurately assess and interpret various information to help the client gain awareness and achieve agreed-upon results. The coachee will be equipped to identify facts from the interpretation and distinguish between behaviours that need to be worked on to ensure the desired outcome is met. While coaching is more about the outcome and not insights, it is true that many times insights becomes the seed on which an outcome can be achieved. In cases where insights are important coaches must have the tool to help coachees get these insights. since insights are spontaneous and come from the unconscious mind, a coach’s ability to work with the unconscious can be very handy. While the coach can use processes to help the coachees tap into his/her unconscious, the coach also enables the coachee to develop mindfulness leading to increased awareness about themselves and their lives.
  • Inviting Possibility:
    The coach should have the competency to ensure that the coachee is open to all possibilities. At times certain thoughts, emotions or beliefs lead to the coachee not being open to things that may be beneficial for achieving the desired outcome. The coach would help the coachee restructure these things that are essential for a better tomorrow in life. This also inculcates a sense of hopefulness within the coachee thereby looking at things in the rawest form possible and not interpreting them with his/her own biases.
  • Ecological goal setting:
    Since coaching is about helping coachees achieve desired goals, goal setting becomes an extremely important part of the coaching process. Having said that, there are times when one goal can negatively influence other goals which may be more important from the point of view of the coachees unconscious. In such cases, the unconscious doesn’t support the accomplishment of these goals which can lead to self sabotaging. Ecological goal setting ensures that goals are set in a way that they do not negatively affect any other goals.
  • Designing Actions:
    This coaching competency is about the ability to co-create opportunities for ongoing learning and for taking new actions that will most effectively lead to agreed-upon coaching results. This can be achieved through brainstorming and assisting coachees to define actions that will enable them to demonstrate, practice and deepen new learning. Challenging coachee’s assumptions, helping them to evaluate options, focus on alternative ideas and solutions, and explore specific concerns and opportunities vital to coaching goals is equally important whilst designing action plans for them. After helping clients create ecological goals it is necessary for the coachee to also ensure specific steps to take them from where they are to move to desired goals. In order to understand these steps, a coach helps the coachee explore and evaluate different ways, options, ideas and solutions.
  • Overcoming conscious and unconscious hindrances:
    The coach whilst designing the plan of action/task-list for the coachee, should assess and see if there are possible hindrances that may prevent the coachee from consistently completing the tasks. At times these hindrances may be out of the coachee’s awareness. At this point, it is essential for the coach to ensure that the coachee is aware of the same and should enable him/her to deal with it. It can also be that at times the coachee may be aware of the hindrances but is not able to control or overcome it. For ex: – persistent dysfunctional thought, feeling or behaviour pattern. In times like this, the coach helps the coachee become aware of the hindrances they were unaware of and help the coachee change those thoughts and feelings that were getting triggered automatically. Dealing with hindrances can also ensure that the coachee gets new learnings and will be better equipped to deal with similar or new hindrances in the future.
  • Managing Progress and Accountability:
    This coaching competency is about the ability to hold attention on what is significant for the coachee and to leave the responsibility with him/her by clearly requesting the coachee to stick to the agreed plan of actions that will move the coachee toward his/her stated goals. Following through – by asking about those actions that the coachee is committed to in previous session(s), and acknowledging the lessons learned, what was done and what wasn’t along with keeping the coachee on track by holding attention to the coaching plan and the desired outcome – is important.
  • Raising Awareness & Insights
  • Inviting possibility
  • Ecological Goal Setting
  • Designing Actions
  • Overcoming Conscious and Unconscious Hindrances
  • Managing Progress and Accountability

Certifications, Fees & Duration

Online modules
Online modules
+ Expected Practice
Normal PriceEarly Price 
Level 19 hrs45 hrs20 hrsRs. 25000Rs. 22500*1. Practitioner – CHC****
2. NLP*** Foundation
Level 212 hrs63 hrs80 hrsRs. 38500Rs. 35000**1. Advanced Practitioner – CHC
2. NLP Practitioner
*Complimentary access to Foundation course online module
**Use discount coupon received during the previous classroom level
***NLP stands for Neuro Linguistic Programming
****CHC stands for Cognitive Hypnotic Coaching
From our Participants...
  • Tanya Sachdeva AvatarTanya Sachdeva

    Coming from a psychology background I would highly recommend this course to everyone especially psychology students because it will make you understand the power of subconscious and why people do what they do in other words ‘intentions’ of an action. Thanks to ichars and Mamta ma’am for being such a... read more


    The entire journey from level 1 to 5 has been full of learning. It has transformed me at both personal and professional levels. The techniques and concepts in the entire curriculum is wonderful for people in the field of Psychology and Related Sciences. I feel more 'Confident' and 'Skilled' in... read more

  • Janhavi Kelaskar AvatarJanhavi Kelaskar

    ICHARS team is extremely dedicated and sincere. I would definitely recommend this institute to anyone who wishes to see changes in their life personally and professionally with the help of effective application of hypnosis combined with other therapies and NLP techniques. Nitin Shah sir is an excellent trainer and guide... read more


    ICHARS provided me with a beautifully and comprehensively designed CHCP program. I completed all my 5 levels here and these levels did not only help my clients but helped me as well. Now I know how to perfectly handle my own thoughts and emotions. I would reccomend this place to... read more

  • ramneet kaur Avatarramneet kaur


    I have attended the CHC Level 1 which is rhe Basic Practitioner Course for Cognitive Hypnotic Coaching and I am glad I did. It now makes more sense to me as to learn Hypnosis as a therapy to help people and myself. The way it is taught and inducted is...
    read more

    Tanya Sachdeva AvatarTanya Sachdeva

    Coming from a psychology background I would highly recommend this course to everyone especially psychology students because it will make you understand the power of subconscious and why people do what they do in other words ‘intentions’ of an action. Thanks to ichars and Mamta ma’am for being such a... read more

  • Padma Puppala AvatarPadma Puppala

    The course made me realize the complexity of human psyche and helped me understand the scope of psychotherapy not only in personal development and behavioural issues but also in psychosomatic disorders. ICHARS offers a well laid out platter of online and class room based courses to suit individual needs. Find... read more

    Hashim Adil AvatarHashim Adil

    Mr. Nitin is a Gem you gonna find when it comes to Hypnosis. He know his work and involves at all level. He goes beyond the boundary line to support his participants to experience Transformation. I recommend his services to all who really want to experience REAL Transformation in Life.... read more

  • anushka channa Avataranushka channa

    Hi, i have just completed my first level with Mamta Sharma maam, it was such an amazing experience here, learned about subconscious and its power of how it plays an important role in our thought process. Hypnosis, enhanced my fund of knowledge, feel proud that i have been a part... read more

    protima ekka Avatarprotima ekka

    Today that the course of Clinical Hypnosis is over, I proudly want to share that it was an amazing course that not just helped me grow as a hypnotherapist but a person as a whole. The techniques and the concepts I learned are eye openers to one self and... read more

Other Bonuses
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Money back Guarantee*
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Multiple Certifications
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Ongoing Support
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Course Material
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Coaching Forms
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Coaching Flowchart
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Online Modules
Lunch, tea / coffee

Key trainers

NitinShah -

Nitin Shah

A trainer, Educator, therapist and life coach. He is one of the driving force behind this course and the way it has been designed, developed and conducted.

Mamta Sharma -

Mamta Sharma

A Corporate Trainer, Advanced Life Coach, Neuro Linguistic Programming Master Practitioner and a certified Hypnotist.

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Misba Shah

A dedicated and passionate trainer cum facilitator with extensive experience in the domain of Human Resource, Training & Development and performance enhancement.

Frequently asked Questions

It is a practitioner course for:

  • People who want to be a Professional Coach, Consultant or Mentor and start with a rewarding career, helping people move from where they are to where they want to be.
  • CEO, Senior Executive, Professional, Head of Department & Managers who wish to bring back to their organisation and contribute to its success.
  • Practicing coaches and trainers who wish to develop advanced coaching skills enabling them to go from good to a great practitioner.

The short answer, this course is not meant for them, there are other courses we have that will benefit them more.The long answer is that while during the course, our focus is to ensure that the participants develop advanced coaching and therapeutic skills. Skills that are powerful enough to transform lives. One of the most important features of the course is the emphasis on practising these skills, not only with others but also yourself. In other words, each participant personally experiences the transformation in his/her own life. This personal transformation makes them internalize the true essence of these skills as well as gives them the confidence to work with others.

So, “Yes”, participants do experience breakthroughs in their own lives and can definitely bring changes in their own life, yet we only encourage people who are looking at becoming practitioners themselves to join us for this program.

Because in our understanding for a course to be highly effective, its format and style of delivery needs to be in sync with the end objective. So if the end objective is more focused, it is overall more effective.Also, we have noticed that giving practitioners certificate to those who were looking for self-help is not a good idea. Once they receive the certificate, they feel motivated to practice, if only to recover what they invested in the course. But if they were not focused on working with others during classroom practice and training, they do not have the necessary skills to become a practitioner.

At ICHARS, being responsible is one of our core values we wouldn’t be comfortable encouraging such practice.

There are 3 Levels in Cognitive Hypnotic Coaching Certification program.

  • Basic Practitioner
  • Practitioner
  • Advanced Practitioner

At each coaching certification level, you learn a gradually complex set of skills, beginning with an elaborate interviewing and goal setting process and going up to enabling the clients to transform their entire lives.

Each level is divided into an online pre-classroom module, classroom training and post-classroom online module. The pre- and post-classroom modules are self-paced, completely online lessons that you can revisit as and when required.

The one-of-its-kind coaching certification program is unique because it –

  • includes best practices from the fields of clinical hypnosis, Neuro Linguistic Programming (NLP), life coaching, cognitive therapies.
  • trains you to work with both conscious and unconscious hindrances that prevent people from achieving their goals
  • enables you to work with emotional states that enable clients to apply learnt skills effectively.
The online program can be initiated as soon as YOU ARE READY!!! You get access to your account and the online content as soon as you register for the program. The content is self-paced but you must complete it before you come for the classroom training.
At ICHARS, we value your goals and needs. Typically, each classroom training session would have 8-10 participants. This is done so that you get personalized attention as well have enough co-participants you can practice with.
If you have a Master’s degree in Psychology or you are pursuing the same, you can upgrade to the Cognitive Hypnotic Psychotherapy program after the completion of the Cognitive Hypnotic Coaching Certification.
The Cognitive Hypnotic Coaching program enables you to work with the unconscious hindrances that your clients/trainees may be struggling with.While most people are able to learn the skills required to achieve specific goals, they lack an enabling emotional state to apply those skills. This program enables you to help your clients/trainees with the right emotional states so that they can apply the acquired skills and resources and achieve their desired outcomes.

This is a frequently asked question and the answer depends on how you want to use your coaching skills.Here are the top 4 reasons we do not recommend a coaching federation certification.

  1. Cost – The cost of the training program more than doubles without any augmentation in content or training, if you choose a training that includes coaching federation certification.
    Apart from the training cost, there is a high additional time and cost investment (ranges from $300 and above, and if you fail to prove your knowledge or skills, you have to repeat the entire process all over again) for mentoring, case submission and other pre-requisites for a federation certification. Trainees often come to know about these details only once they have enrolled for a training program.
  2. Time – The time period required for a typical federation certification is one and a half years. Most people do not want to wait that long when they can easily finish training in 6-8 months.
  3. Clients – Most clients do not care about where you have obtained your certification from but on the quality of your results and your success rate. A federation certification does not equal a profitable coaching business.
    Credibility will come not from a federation certification but having your potential clients feel that you can help them resolve a problem or achieve a goal.
  4. Value – Any federation certification cannot give you the confidence you think it will. If you are looking to become a full or part-time coach working at an organization, or set up your own coaching practice, a federation certification is not a pre-requisite. The difference between the earnings of a non-federation certified coach and a federation certified one is not significant. Nor does an international accreditation affect your ability to coach your clients to achieve their dreams.

However, federation certification may help you get a meeting with corporate clients if you are a new practitioner and do not have your own clientele or relevant reference work/credentials. Yet the federation certification doesn’t guarantee that you would be able to get corporate assignments.

But if you still think federation certification is important, you can apply to Association of Coaching and International Authority for Professional Coaching & Mentoring and get accredited.

Completing the pre level online course is a pre-requisite to attending the classroom training. Post level online course is for your reference and hence completing the same is recommended but not a requirement for attending the next level.
We provide our participants the flexibility to join for a batch different from the one they enrolled for provided we are informed at least a week before the starting date of the batch you had enrolled for. In case you have to make changes less than 7 days before the batch starts you can but you will need to pay for the venue charges for the next workshop.

There are different ways in which we support our participants:

  • We have a whatsapp group only for participants where you can ask us queries about concepts and techniques covered during the course.
  • You can call ICHARS trainers for any queries which you would not like to discuss on whatsapp or for which you require a more detailed discussions.
  • The access to online modules is available to you for lifetime. We also keep updating these modules with newer information to ensure that our old participants remain in sync with latest updates in the course.
  • You can repeat any course you have attended with ICHARS by paying only the venue charges for the day you are attending.
  • If you are in Mumbai, you can join our charitable clinic and take sessions with clients under supervision
  • If you are a trainer and would like to incorporate some of the topics in your trainings, we also provide guidance for the same.
  • Through our tie up with citationsy, you also get access to many research papers for which you would otherwise need to pay for.

Apart from the above in the coming months we are also planning:

  • Video conferences for case discussions
  • To set up charitable clinics and provide internship opportunities in other cities
  • To promote our participants by registering them to a practitioners directory and promoting the same

We are also open for any other ideas with which we can help our participants. A lot of the above steps have been a result of suggestions from our existing participants.

Feel free to call us


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Please Note:

  • Remember to complete the online module before attending the level 1 class
  • Access to Post Level 1 online modules and Level 2 online modules after completing level 1 classroom sessions.

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